SEO
May 6, 2026
theanh
Google Integrates Universal Commerce Protocol (UCP) Directly Into Main Search Results
The Evolution of AI-Driven Shopping Google is further blurring the line between search and commerce. In a significant expansion of its e-commerce capabilities, Google has begun rolling out the Universal Commerce Protocol (UCP) into the main search results pages. Previously, this streamlined checkout experience was restricted to Google’s specialized ‘AI Mode’ interface, but evidence now […]