SEO
May 6, 2026
theanh
The Death of the Keyword: Redefining Optimization in the Era of AI-Driven Paid Search
The Shift from Query-Level to User-Level Intent For over a decade, the bedrock of paid search was the keyword. Marketers operated under an ‘illusion of control,’ utilizing hyper-segmentation and Single Keyword Ad Groups (SKAGs) to meticulously map specific search terms to unique landing pages. However, the landscape has shifted. With the rise of Performance Max, […]