Tag: URL structure

The International SEO Dilemma: Folders vs. Generic Paths For companies managing multinational websites, deciding how to structure URLs for specific regions—particularly the United States—is a common point of contention. The primary question often revolves around whether implementing a localized folder, such as /en-us/blog/, provides a tangible ranking advantage over a more generic structure like /blog/. […]

For years, SEO professionals have meticulously obsessed over URL structures, agonizing over whether a sub-folder hierarchy like /en-us/blog/ versus a flatter /blog/ structure could significantly impact search rankings. However, a recent discussion involving Google’s John Mueller has shed new light on the topic, suggesting that the industry’s concern may be misplaced. The Debate: Architectural Strategy […]