SEO
May 14, 2026
theanh
Google Ads Shift: Search Terms Reports Now Focus on ‘User Intent’ Over Exact Keywords
The Evolution of Search Reporting in the AI Era Google has introduced a significant update to its advertising transparency guidelines, fundamentally changing how advertisers interpret the Search Terms Report. In a recently updated support document, Google revealed that search terms may no longer represent the literal strings typed by a user, but rather a “best […]