SEO
May 31, 2026
theanh
Beyond the Click: How Google AI Overviews are Redefining User Search Behavior
The New Era of Search: From Passage to Destination For decades, Google has functioned primarily as a digital gateway—a place users pass through quickly to reach a destination. However, the rollout of AI Overviews (AIO) is fundamentally altering this dynamic. New research suggests that the search engine results page (SERP) is evolving from a simple […]