SEO
June 2, 2026
theanh
Google Ads Introduces ‘Prospects Mode’: A New Era for Cold Audience Acquisition
Expanding the Horizon of Customer Acquisition Google Ads has officially expanded its New Customer Acquisition capabilities with the introduction of a powerful new feature known as Prospect Mode. While previous tools focused on reaching users who hadn’t yet made a purchase, Prospect Mode is specifically engineered to target ‘brand-unaware’ users—those who have had zero prior […]