Tag: Google Analytics 4

Microsoft Advertising has announced a significant update to its UTM auto-tagging system, set to go live on September 2, 2026. This initiative is designed to provide advertisers with more granular data and deeper insights into their campaign performance, particularly when tracking results in third-party platforms like Google Analytics 4 (GA4). What Is Changing? Beginning September […]

A New Era of Traffic Measurement in the Age of Generative AI As generative AI continues to reshape how users discover information on the web, the distinction between traditional search and AI-driven referrals has become increasingly blurred. To address this, Google has announced a significant update to Google Analytics 4 (GA4), introducing a specialized AI […]