SEO
May 6, 2026
theanh
Beyond the Backlink: Navigating the New Era of Brand-Driven SEO Authority
The Evolution of Search Authority For over two decades, the bedrock of Search Engine Optimization (SEO) was simple: backlinks. Google’s early success was built on PageRank, a system that treated every hyperlink as a ‘vote’ of confidence. In this model, the quantity and quality of these votes determined a website’s rank. However, as artificial intelligence […]