SEO
June 15, 2026
theanh
The Review Gap: Leveraging Competitor Feedback to Steal Market Share
Introduction: Beyond the Star Rating For most local SEO specialists, customer reviews are treated as a quantitative metric. The primary focus typically lies on ‘reputation management’—monitoring the number of reviews, maintaining a high star rating, and managing review velocity. While these KPIs are essential for ranking in the local pack, they represent only the surface […]