SEO
May 6, 2026
theanh
OpenAI Pivots to Performance: ChatGPT Introduces CPC Ads to Challenge Google’s Dominance
A Strategic Shift in AI Monetization OpenAI is fundamentally altering the economic landscape of conversational AI by transitioning ChatGPT’s advertising model from a traditional impression-based system to a performance-driven framework. The company has begun testing Cost-Per-Click (CPC) ads, a move that signals a direct challenge to Google’s long-standing monopoly over high-intent search advertising. The Mechanics […]