SEO
June 10, 2026
theanh
AI Search Engines Are Assigning Specific Ranking Roles to Web Sources
New research from BrightEdge reveals a fundamental shift in how AI-driven search engines process and rank web content. Rather than acting as mere information retrieval systems, engines like ChatGPT and Google AI Overviews are actively assigning distinct ‘roles’ to source domains, treating the same platform differently depending on the context and the specific AI system […]